Cendant Changes its Name AGAIN!

It almost seems like they are running from something or trying to hide something, doesn't it? First it was HFS, then CUC, then Cendant, and now the real estate spin off will be called "Realogy." ("REEL" "OH" "GEE.") Just rolls off the tongue. I actually think they meant for it to be "Realology," ("REEL" "AWL" "OH" "GEE") which is how most people will probably pronounce it, but they spelled it wrong if that's what they wanted.

When you consider all of the shareholder lawsuits, SEC investigations, and internal bickering from franchisees, maybe they have to keep changing their name to confuse those who want to get to the real facts behind the company. I wonder if it has anything to do with them having to cut $50 Million from their operating budget this year...